DMA103 - Fundamentals of Digital Design
Course Textbook (Required):
"The Non‐Designer's Design and Type Books"
by Robin Williams; ISBN 10: 0321534050 / ISBN‐13: 978‐032153405
Course Syllabus:
Final Weeks of the Semester:
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Week 12:
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"What the Helvetica?!" Project is Due
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Review for Quiz #4: Image Optimization (gif, jpg, and png-24 formats)
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Week 13:
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Quiz #4
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Typographic Projects are due
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Week 14
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Course Conclusion
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Week 10
- Helvetica Study
- ABC News Article on Helvetica. (Read now...)
- Washington Post Article. (Read now...)
- Wikipedia on Helvetica (Read now...)
- Arial vs. Helvetica (Read now...)
- Helvetica Project (Download PDF Details)
Week 9
- Quiz #3 (Color Theory Basics)
- the color wheel
- 4 ways to create a color scheme
- color harmonies
- Typography Exercise Due (You should have 2 of them: the vertical one and the quote/poem one)
Week 8
- Color Theory Basics (You will be Quizzed on this Next Week)
- Difference Between Elements of Design & Principles of Design
- Typography Assignment: Choose a famous quote or poem. Arrange it in a creative way using typographic contrast to bring emphasis to certain words. Only use black text. Save the file as a PDF with all fonts outlined.
Week 7
Font Scavenger Hunt Due & LookBook Review (20 pgs)
Week 6
- Midterm Project Work Session
- Remember to prepare your LookBook for review WK.7 (20 pages - 10 double-sided)
Week 5
- In Class: Brief QUIZ on Typography Basics
- Typography Part II
Week 4
- FIFA Cereal Projects Due (PDF of Blank Cereal Box)
- Design Principle: Typography (Chapter 10)
- Anatomy of a Font (PDF)
- (You'll be quizzed on basic typography next week!!)
Week 3
- In Class: Brief QUIZ on the Design Process
- In Class: Team Exercise on the Design Process (Due in 1 Week)
Week 2
- In Class: "The Design Process"
(You'll be quizzed on this Week 3)
- Discovery
- Research
- Brainstorm
- Production
- Presentation
Week 1
- In Class:
- Course Syllabus, Grading & Expectations
- List the Principles we'll cover in the Course
- Review Your "Look Book" Requirements
- On Your Own:
- Purchase the Course Textbook
- Review Chapter on "Contrast"
- Purchase 3 Ring Binder & Sheet Protectors for your Look Book

